The Agency is looking to land an advertising contract to promote tourism to Israel. Don and his team try to come with a theme but know so little about the country they're stumped so Don calls Rachel Menken to see if she has any ideas. Roger Sterling is getting tired of sneaking around with Joan Holloway and suggests she should her own apartment but she knows better. Peggy comes up with an advertising concept during a testing session for a new line of lipsticks and she's subsequently asks to write copy.
Stephen reviews the Iraq War and Dick Cheney's role in advocating it. He then interviews Thomas E. Ricks about the war. Stephen then talks about his broken wrist and shows a documentary film entitled Fractured Freedom: The Stephen Colbert Story. He announces that several people had signed his cast, including Nancy Pelosi, Tim Russert, Tony Snow, Brian Williams, Bill O'Reilly and Michael Bloomberg.